Transcreation takes the act of translation a step further. Instead of creating a direct translation, trancreators take elements like culture and humor into account to create custom copy that is tailored to a specific audience. It’s very common to utilize transcreation services when it comes to slogans, video games, ad campaigns, and social media content.
When working with a transcreation specialist, it is extremely helpful to have a high quality transcreation brief on hand. Having a thorough transcreation brief at the ready can improve both the speed of the transcreation process and the final quality of the content delivered.
Sometimes, no matter how hard we try, we can’t find the words to say exactly what we mean. When we finally do find the perfect words, they may not be easy to translate. Idioms, cultural differences, puns. Not all (…)
Translation involves rendering one language to another. Sounds simple enough. However, without proper attention to context and culture, intended meaning can be lost in the translated text. Phrases in one language (…)
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