Tag: transcreation

Common Transcreation Challenges to Look Out For

Transcreation takes the act of translation a step further. Instead of creating a direct translation, trancreators take elements like culture and humor into account to create custom copy that is tailored to a specific audience. It’s very common to utilize transcreation services when it comes to slogans, video games, ad campaigns, and social media content.

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Let's discuss the importance of translation vs. transcreation!

Translation vs. Transcreation

Translation involves rendering one language to another. Sounds simple enough. However, without proper attention to context and culture, intended meaning can be lost in the translated text. Phrases in one language (…)

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