Tag: transcreation

TRANSITIONING TEACHERS IN THE US LOOK AT NEW CAREER PATHS IN INSTRUCTIONAL DESIGN

What does the transcreation process look like?

Transcreation takes the translation process a step further. Oftentimes a direct translation simply doesn’t do the trick. With transcreation the translator takes extra steps to ensure the nuance of the language translation is clear. Humor, culture, and literary devices are examples of when transcreation can do the job much better than a simple translation. As the name implies, transcreation is a creative process and is a process that can’t be rushed.

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Common Transcreation Challenges to Look Out For

Transcreation takes the act of translation a step further. Instead of creating a direct translation, trancreators take elements like culture and humor into account to create custom copy that is tailored to a specific audience. It’s very common to utilize transcreation services when it comes to slogans, video games, ad campaigns, and social media content.

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Let's discuss the importance of translation vs. transcreation!

Translation vs. Transcreation

Translation involves rendering one language to another. Sounds simple enough. However, without proper attention to context and culture, intended meaning can be lost in the translated text. Phrases in one language (…)

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