While the customer may not always be right, they do always deserve the chance to receive quality customer support. Thanks to this digital age we’re living in, your customers have access to plenty of your competitors. To stand out from the pack, you want to ensure they have a good customer experience. This is where multilingual customer support can come to the rescue. Let’s look at the benefits of multilingual customer support and how you can implement it in an affordable way.
Customers Feel More Comfortable
One of the main benefits of providing multilingual customer support is that you can make your customers feel way more comfortable by providing them with support in their own language. This can especially come in handy when trying to solve a problem the customer is experiencing. Even if a problem hasn’t arised, you can gain a new customer by answering any of their questions they may have about making a purchase with your business in a language that they can easily understand.
Increases Trust and Loyalty
To keep your customers coming back for more, you’ll want to take steps to increase your brand loyalty. You see a much higher profit when your customers return compared to trying to secure new customers. When you provide your customers with support in their native language, you not only build trust and respect with that customer, but you begin to build that trust within their community. A recent survey found that 67% of customers reported they would switch brands due to a poor customer experience, so providing vital customer support services is key to keeping customers loyal.
Gives You a Competitive Advantage
Offering multilingual customer support can give your brand a significant professional advantage. Intercom found that 70% of their end users felt more loyal to businesses that provided customer support in their native language, and 29% of companies lost clients because they didn’t offer multilingual customer support. There is ample opportunity for brands to differentiate themselves from their competition by providing multilingual support, as not enough brands offer this to their customers.
Grows Customer Base and Sales
SoGoSurvey found that 62% of customers are more likely to tolerate problems with a product if they can access customer support in their native language and 58% are willing to wait longer for customer support in their native language. These numbers show just how easy it is to retain customers and grow sales by offering multilingual customer support.
How to Offer Multilingual Customer Support
Providing multilingual customer support for all of your customers can seem like an overwhelming venture to take on. The good news is, you don’t need to hire live support staff that speaks every language that your customers do. You can start small by targeting your top markets, using chatbots, and implementing an email support system with the help of translators. All of these options provide affordable solutions for creating a multilingual customer support strategy that can help keep your customers happy, engaged, and coming back for more.
