Why is this market in particular so hot right now? There’s a variety of factors contributing to this surge of growth in Brazil. Alongside the appeal of passing time on public transportation, taxation policy changes surrounding gaming consoles in recent years has helped the industry expand.
When preparing to launch a game in a new locale, going a step past translation into localization is necessary to help a game connect with a new audience on a deeper level. The localization process not only translates the source material into a new language, but makes important adjustments to the content to take historial, religious, and cultural elements of the game into account.
The Brazilian market provides nearly endless business opportunities thanks to its massive population of more than 211 million residents. Let’s examine why these industries can benefit so much by properly entering this vibrant market.
Despite its wide use today, video game localization is a relatively new endeavor. Video game creators started having their content localized in the 1980s and only recently, video game localization technologies and processes allowed for certain advancements (…)
The term culturalization refers to a translation technique that takes the geopolitical and cultural climates of the local markets where the content will be distributed into account. While culturalization (…)
In March of 2021, Terra Translations’ CEO Marina Ilari moderated a panel on “Localizing Games Effectively for Latin America” at the Game Global Digital Summit (…)
Today, video games are considered by some to be the world’s biggest cult phenomenon. This iconic status exists in-part because of transcreation in video game localization. Without this process, video games would only be accessible to player (…)
Who doesn’t want to play a game at work or in school? Of course, life can’t be all fun and games, but when it comes to e-learning, games are all the rage. More specifically, gamification in e-learning is a popular and very effective learning technique (…)
In our previous post, we looked at how cross-cultural appeal depends on flawless localization. Now we’ll delve a bit deeper, and take a look at the importance of context in product development (through the lens of the (…)
The localization of products and services has become a critical part of most business models, as the rise of globalization drives rapid, efficient expansion to foreign markets. We’ll take a look at some best practices, and pitfalls (…)
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