Scaling Up: Leveraging Global Translation for a Stronger Milwaukee

Milwaukee, Wisconsin. The Cream City. Birthplace of Miller Brewing, Harley-Davidson Motor Company and the Fonz. Host city for the 2020 Democratic National Convention. And home to Terra Translations, LLC. The City of Milwaukee has a rich and unique history that has cultivated an environment primed for intentional disruption and dynamic growth. While the city is supported by some incredible behemoth entities like Manpower Group and Northwestern Mutual, the small business contingency is weaving its own unique thread into the fabric of The Brew City’s future successes; this includes Terra Translations. While Terra is committed to providing the best translation services in Milwaukee, the company is also focused on promoting cultural diversity, encouraging inclusion, and increasing access to information for the multilingual community. 

Terra’s strategy for supporting Milwaukee businesses, visitors, and residents is heavily reliant on being present, making new connections, and supporting the efforts of other burgeoning entities. One way the company is executing this strategy is by partnering with Scale Up Milwaukee. Scale Up is an initiative of the Greater Milwaukee Committee and they describe themselves as “an action project focused on developing the entrepreneurial capacity in Milwaukee by bringing together the policies, structures, programs, and climate that foster entrepreneurship.”

Terra was welcomed as member of Scale Up in September 2019. Since joining, member meetings and one-on-one mentoring have helped to inspire, cultivate, and accelerate Terra’s continued integration and rapid growth within their local Milwaukee community. Scale Up also offers moderated conversations with prominent Milwaukee figures through their Meet the Masters events. Past “Masters” include Peter Feigin, President of the Milwaukee Bucks, Scott Lurie, President of F Street Group, and Beth Ridley, Owner of The Brimful Life. Through an intimate setting and the fluid style of moderator Elmer Moore, Executive Director of Scale Up, the audience is treated to a rare glimpse into the journey of these leaders to learn and grow.

Beth Ridley and Elmer Moore at the Meet the Masters event

Regardless of the event, every Scale Up interaction is purposefully planned to generate discussion and reflection that is thought-provoking, even uncomfortable at times, forcing members to think in new ways and challenging “the way we’ve always done it” to be absent from conversation. Members are encouraged to share their goals, professional fears, and ideas that didn’t work out as planned in an effort to realign, refocus, and recharge the tenacity and confidence that can sometimes wax and wane during the adventure of being an entrepreneur. And because the bottom line is always top of mind, Scale Up membership includes one-on-one mentoring with their expert team that spans a broad spectrum of operational and professional development topics, from bolstering community partnerships and marketing, to product development and company metrics. 

Terra Translations is a proud member of Scale Up; the partnership has been vital to strengthening Terra’s roots as a Milwaukee based translation services provider with a global reach. The company has found that Scale Up’s well-rounded approach to supporting the entrepreneurial spirit allows small business owners the chance to network with organizations that they might not have otherwise had the opportunity to meet. Not to mention, they receive training, support, and resources that allow these businesses to prosper and grow with intention. Terra is looking forward to applying for Scale Up’s 2020 Growth Accelerator program and continuing to be a part of Milwaukee’s success story. You can learn more about the incredible work Scale Up Milwaukee is doing at www.scaleupmilwaukee.org.

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